My guest for this episode is Lidia Varesco Racoma. Lidia is a brand strategist and marketing designer and has been working with nonprofits since she started her design career 20+ years ago. Through her company, Lidia Varesco Design, Lidia empowers nonprofits, associations, higher ed and entrepreneurs to make a change through strategic branding and creative marketing design.

Since 2000, she has helped her clients get their message out and reach the right people. She blogs about branding and marketing and leads workshops for nonprofits and small businesses. Lidia is active in the local nonprofit community as a volunteer/member of Association Forum, as well as serving on the board of directors for the Association of Consultants to Nonprofits (ACN) as Director of Marketing and Communications.

We talk about why branding is important and the results you can expect from brand consistency for your nonprofit.

You can connect with Lidia by emailing her: Check out her blog there too. And she has a Nonprofit Brand Guide here.

And grab a free smart branding worksheet at her website:

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