My guests today are Amy & Scott Malin. Scott and Amy are husband and wife and the Co-Founders of the Trueheart cause agency and Co-Founders of the Trueheart social impact search engine.

They are Hollywood’s social impact experts. Partners in the cause agency Trueheart, connect celebrities and purpose-driven brands to raise millions of dollars for charity. The Trueheart social impact search engine, a new social good platform that allows people to change the world with every search.

Here’s what to expect during the episode:

  • What is cause marketing? A mutually beneficial partnership.
  • When should a nonprofit consider cause marketing?
  • How to create a compelling cause marketing campaign and nail it?
  • Evaluate! Create a campaign that truly benefits everyone. How?
  • Pitfalls and red flags. What should be avoided when creating social cause marketing campaigns?
  • And much more!

Connect with Amy and Scott!






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