My guest for this episode is Douglas Spencer. Douglas is president of Spencer Brenneman, which helps mission-driven organizations renew their focus and reframe their messages to thrive in any environment.
A lifelong volunteer, including two years as chairman of a $100 million community health center and research institute, Douglas is intimately aware of the challenges facing mission-driven organizations. That first-hand experience helps Spencer Brenneman adapt the latest private-sector strategies to help nonprofits and social enterprises sharpen their focus and create messaging that secures all the support they need to do their important work.
Before starting Spencer Brenneman, he was Vice President and Global Head of Brand for Thomson Reuters, a global $13 billion information company. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the then-new Thomson Reuters brand, which consistently ranked within the top 50 of the BusinessWeek Best Global Brands survey.
Douglas graduated from Marietta College with a BA in journalism and now serves on the college’s alumni association board of directors.
Here’s what to expect during the episode:
- What factors can lead to messages at nonprofits becoming out of date?
- When crafting a message for a nonprofit, what essential components should be included to convey the organization’s mission and purpose effectively?
- How does effective internal communication contribute to the overall success of an organization?
- What common issues arise when nonprofits have inadequate or ineffective messaging?
- How does a comprehensive communication plan contribute to the long-term consistency of an organization’s messaging?
Connect with Douglas Spencer!
Five Ways to Drive Consistency in Your Message Now: https://spencerbrenneman.com/blog/improve-consistency-five-ways/
Link for Effective Board Orientation Checklist
Mary’s book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors’ Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them.
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