My guests today are Amy & Scott Malin. Scott and Amy are husband and wife and the Co-Founders of the Trueheart cause agency and Co-Founders of the Trueheart social impact search engine.
They are Hollywood’s social impact experts. Partners in the cause agency Trueheart, connect celebrities and purpose-driven brands to raise millions of dollars for charity. The Trueheart social impact search engine, a new social good platform that allows people to change the world with every search.
Here’s what to expect during the episode:
- What is cause marketing? A mutually beneficial partnership.
- When should a nonprofit consider cause marketing?
- How to create a compelling cause marketing campaign and nail it?
- Evaluate! Create a campaign that truly benefits everyone. How?
- Pitfalls and red flags. What should be avoided when creating social cause marketing campaigns?
- And much more!
Connect with Amy and Scott!
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