Mike Burns is back as my guest for this episode. We’re exploring the 4 Ps of Marketing for Nonprofits. Mike began his career as an executive director of a community health center and now has over 20 years of experience as a nonprofit manager. Since 1994 Mike has been an organizational development consultant and partner in BWB Solutions. Since 2017 Mike has been faculty in the University of New Haven’s Nonprofit Management Certificate Program. Mike’s consulting practice focuses on strategic planning, governance, and helping nonprofits assess their readiness for strategic alliances. Mike is also a fellow researcher on two national studies about nonprofit board leadership conducted through the Alliance for Nonprofit Management.
A couple of unique things about Mike are he operates an organic farm and has been a professional foster parent for nearly 20 years!
Here’s what to expect during the episode:
- What are the 4 types of communication strategies?
- What are the common communication challenges that your organization must overcome?
- How can nonprofits benefit from market research?
- Why do some nonprofit organizations struggle with effective marketing?
- What are the four Ps of nonprofit marketing strategy?
Connect with Mike Burns!
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Mary’s book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors’ Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them.
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